Essential financial metrics every business owner should track
30 May 2023
Understanding the financial health of a business is integral to its success, regardless of the industry or the size of the operation.
By keeping an eye on vital financial metrics, business owners can make data-driven strategic decisions that can drive their businesses towards sustainable success.
Gross profit margin
Gross profit margin is an essential measure of profitability. It denotes how efficiently a business turns its direct costs into profit.
The gross profit margin is calculated by subtracting the costs of goods sold (COGS) from the total turnover and dividing the result by the total turnover.
This percentage indicates how much turnover remains to cover operating costs and generate a profit after direct costs. A higher gross profit margin typically suggests robust financial health.
Net profit margin
Net profit margin, another key profitability measure, considers all business expenses, not just direct costs.
It represents the percentage of turnover that constitutes actual profit after all costs, including operational, administrative and financial costs, have been deducted.
Tracking this figure can offer a comprehensive understanding of your business’s overall profitability.
The current ratio is a critical liquidity metric that measures a business’s capacity to meet its short-term liabilities with its short-term assets.
It helps assess a business’s financial health and its ability to repay debts. A current ratio of 2:1 is generally considered healthy, suggesting that the business has twice as many assets as liabilities.
Working capital, defined as the difference between a business’s current assets and liabilities, is indicative of a business’s operational efficiency and short-term financial health.
It mirrors the liquidity and capacity of the business to fulfil its short-term obligations.
Positive working capital signifies that the business can fund its daily operations and invest in future expansion.
Return on equity (ROE)
ROE is a significant profitability ratio that gauges the financial performance of a business by revealing how much profit a business generates with the shareholders’ equity.
A high ROE generally signifies an effective use of investments to produce profits.
By continuously monitoring these key financial metrics, business owners can maintain their pulse on the financial performance of their business, identify trends, address potential issues and make strategic decisions that ensure sustainable business growth.
The ability to interpret these metrics can provide a roadmap, leading entrepreneurs towards operational efficiency, financial stability and long-term success.
Need advice about understanding financial metrics for your business? Contact us today.