Business Marketing

Seminar Programmes

Events provide an opportunity to bring clients, prospects and suppliers together in a social or business environment.

Seminars and events are important in a number of business environments:

To provide a launch platform for a new product or service.
To impart information to a selected audience.
To establish a presence in a new market.
To demonstrate products and services.
To demonstrate professional expertise in a particular area.
To re-enforce the business position in the marketplace.

The main types of events you could consider are:

Seminars/Conferences
Presentations
Exhibitions
Roadshows
Customer events
Distributor events

Seminars/conferences

At a seminar a number of speakers make presentations to the audience and may participate in a question and answers session. In deciding what form the seminar should take you should consider the following points:

Will the audience include the type of business and the target audience you want to reach?
If you are inviting the delegates you can decide who to target.
Does the seminar have a theme and programme that corresponds with your business values?
For example can you deliver a service based on the content of the event.
Does the seminar have the right degree of authority?
Can you bring in a speaker that adds credibility or value to the presentation you are making.

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