Business Marketing

Pricing solutions

Your product or service price often communicates as much to your client as your marketing activities. Your clients will perceive a product or service value based on it’s price in many situations.

Price your product strategically by looking at:

The competition (or lack of it), your product or service faces. If you have a “one of a kind”, then the higher initial price may be palatable to clients.
The sensitivity of your clients to pricing for your type of product or service.
The price elasticity (the lower the price the more you sell and vice versa). Keep in mind what you have to sell in order to make a profit, and then chart out the variations in prices and quantities to sell in order to pinpoint the right one.
The value of the product as it relates to the price.
The position you have established for your product.

How can ags help you with pricing?

If you want to implement a profit led pricing strategy into your marketing plan we can help.

ags specialise in preparing pricing strategies for small to medium sized businesses.

Through a team of experienced consultants your business can benefit from:

- A researched and benchmarked pricing strategy.
- Research with your competitors.
- Regular reviews to adapt pricing for new products and services.

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