Business Marketing

Press relations

A press release is a piece of information released to the press, television or radio journalists, which is published or broadcast as a piece of news.

Press releases can cover a wide variety of topics including:

Information on new products or services.
Information on developments in the business.
News of appointments or promotions.

PR won’t just happen, you have to work at it and execute a structured PR plan that fits with your marketing objectives. There are many tools for publicity which include:

News releases
Feature stories and interviews
Exclusives
Opinion pieces
Photos
Speeches or appearances at seminars and events
Online chats and forums
Community involvements
Lobbying activities
Social activities

There are two elements to a Press relations plan which include what you want to communicate, and a hook to make it newsworthy and interesting. Here are some ways you could communicate with the press:

Prior to a product launch or promotion of a new service, submit sneak previews to the press.
Find a good spokesperson to help promote your product.
Find the right angle for your press release.
Include both trade and consumer press.
Build the excitement by finding a new twist on the information.
Offer co-sponsorships for media to events you are planning.
Build your newsworthy information on your products positioning.
Develop an interesting and fun idea centered around your product’s release.

How to get your firm published in the press

If you want to raise the profile of your practice with clients, prospective clients and introducers of work we can help.

ags specialise in press relations for small to medium sized businesses.

Our job is to make sure that you receive regular, positive press coverage in your local newspapers and business journals.

Through a team of experienced press people your business can benefit from:

Regular press releases, written expertly for you by our in-house copywriters.
A constant source of newsworthy press release ideas, fully researched and technically accurate.
Mature and enthusiastic press release follow up with your local editors.

Regular press coverage in your local newspapers and business journals on a wide variety of issues:

Business News
Changes in legislation
Commissioned articles on business issues
Opinions and comment

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